About Us

Alesandro De Lima

VP, Development and Manufacturing

Alesandro joined AFTI in 2013 and currently leads the software development and WatchDog design and manufacturing disciplines to drive AFTI’s long-term technology vision and product portfolio. Alesandro graduated from the DeVry Institute of Technology with a Bachelor of Science Degree, Computer Information Systems.

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Caleb Pierce

VP, Revenue Operations

Caleb has led the design and implementation of the Sales, Customer Support, After Sale Product Adoption, and Installation programs at AFTI. Caleb graduated from the University of Lethbridge and Sans Malaysia International Business Exchange program with a B.Mgt. in Marketing. Caleb’s reputation as a direct, high energy and action-oriented team member are the foundations of his 10-year tenure at AFTI.

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Shannon Parnham

VP, Finance and Administration

Shannon Parnham joined the AFTI team in 2005 as employee number five. As a foundational member of the team, Shannon has had an impact on many facets of the organization and currently leads the finance and administration functions. Shannon holds a Bachelor of Commerce Degree from the University of Calgary.

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George Crookshank

George has over 40 years of financial experience in the energy industry, serving as Chief Financial Officer of both private and public companies. He joined the AFTI Board in 2011 and has served as Chairman of the Board since 2014. George obtained the designation of Chartered Accountant, obtained an MBA from the University of Alberta and bachelor’s degrees in business administration and education from Acadia University.

Bill Friley

Bill is President, Chief Executive Officer of Telluride Oil & Gas, and Skyeland Oils, both of Calgary, Alberta (private oil and natural gas companies). He is also a Lead Director of Oil Sands Underground Mining Corporation, an oil sands exploration and production company based in Calgary and is a director of Silverstar Drilling Corp., a service rig drilling company operating in Alberta and based in Calgary.

Previously, Bill was Chairman, President and Chief Executive Officer of Triumph Energy Corporation and Chairman of the Canadian Association of Petroleum Producers from 2000-2001. He is Past Chair of the Regional Board of the Nature Conservancy of Canada and a member of the National Board of Directors.

J. Marshall Dodson

Marshall has served as President and Chief Executive Officer of Key Energy Services since March 2020 and previously served as the Interim Chief Executive Officer and Senior Vice President and Chief Financial Officer and Treasurer from December 2019. Marshall joined Key as Vice President and Chief Accounting Officer in August 2005 and served in that capacity until being appointed Vice President and Treasurer in 2009 and was appointed Senior Vice President and Chief Financial Officer in 2013. Prior to joining Key, Marshall served in various capacities at Dynegy, Inc., an electric energy production and services company, from 2002 to 2005. Marshall started his career with Arthur Andersen LLP in Houston, Texas in 1993.

Marshall received a BBA from the University of Texas at Austin in 1993. Marshall has served as a director of Key Energy Services since March of 2020 and also served as a director for Enduro Resource Partners LLC, a private exploration and production company from 2017 to 2018.

Len Johnson

Len has been involved in leading technology related businesses for over 30 years and is the co-founder of AFTI.  Prior to AFTI, Len was the President of Advanced Measurements Inc, a Calgary based company that was sold to Key Energy, an energy services company based in Houston.

Len has a BA from the University of British Columbia, and an MBA from University of Western Ontario. In 2012 and 2019 Len was nominated for the Ernst & Young Entrepreneur of the Year Award.

Steve Robb

Steve is a leader in the energy industry with 30 years of experience in software and services. He has led go-to-market strategy, growth, and execution for some of the most recognizable names in the market — including Quorum, Weatherford and Telvent (Schneider). Steve has been a member of AFTI’s board of directors since 2015, assuming the role of CEO in 2019. Steve brings critical industry experience, market knowledge, discipline, and energy to the WatchDog team combined with domain expertise in energy operations, real-time data management, IOT, and the commercial disciplines across the upstream, midstream, and downstream sectors.