AFTI WatchDog: The leader of the pack for over a decade
In 2012, we created the oil industry’s first ever Virtual Wellsite Visit. Now in our second decade, we’re used on over 17,000 wells – and growing – all around North America.
The AFTI WatchDog Story
Back in 2012, producers drove nearly every day to more then 80% of their wellsites to monitor production and operations. Expensive technology was reserved for higher-flow wells. That’s why we created the industry’s first Virtual Wellsite Visit. We saw an opportunity to help operators and field teams spend more of their valuable time maximizing and optimizing production, and fewer hours on the road between wellsites. All at a low cost.
Today, we serve clients across North America who want to increase their production, reduce equipment failures, save field operator time, and reduce environmental issues. And while we’re excited to offer producers a low-cost, easy-to-use tool to meet the demands of a changing industry, we’ve heard time and again that we also help individual field operators stay safer on the job and spend more time with their families. This means the world to us. It’s why we do what we do.
The AFTI in our name stands for Advanced Flow Technologies, Inc., but you can just call us WatchDog. We’re the well operator’s best friend.
These values guide our work—today and everyday
Trust and candor
Our team works in an atmosphere of mutual trust and candor. Trust is not blind and requires continual commitment. Candor is the mirror image of trust, where we pledge to speak when any one of us feels that trust, however inadvertently, is being eroded.
Culture of innovation
Our products and services are perpetually on the development path. Through our advances and partnership with our clients, we strive to render our current offerings obsolete and innovate for the future.
An attitude of abundance
We live in a world of unlimited opportunity. This is true for our company and for each of our employees. We recognize that to retain talented people, we have an obligation to maximize their personal growth and opportunity.
We believe it’s okay to be enthusiastic. In fact, it’s contagious. Our team members all try to go forth and spread enthusiasm to all the people in their lives.
Meet Our Team
Steve is the CEO at AFTI and has 25+ years of experience in software and services in the Energy market. He has led go-to-market strategy, growth, and execution for some of the most recognizable names in the market — including Quorum, Weatherford and Telvent (Schneider). Steve has been a member of AFTI’s board of directors since 2015, assuming the role of CEO in 2019. Steve brings critical industry experience, market knowledge, discipline, and energy to the WatchDog team combined with domain expertise in energy operations, real-time data management, IoT, and the commercial disciplines across the upstream, midstream, and downstream sectors.
Alesandro De Lima
VP, Development and Manufacturing
Alesandro joined AFTI in 2013 and currently leads the software development and WatchDog design and manufacturing disciplines to drive AFTI’s long-term technology vision and product portfolio. Alesandro graduated from the DeVry Institute of Technology with a Bachelor of Science Degree, Computer Information Systems.
VP, Revenue Operations
Caleb has led the design and implementation of the Sales, Customer Support, After Sale Product Adoption, and Installation programs at AFTI. Caleb graduated from the University of Lethbridge and Sans Malaysia International Business Exchange program with a B.Mgt. in Marketing. Caleb’s reputation as a direct, high energy and action-oriented team member are the foundations of his 10-year tenure at AFTI.
VP, Finance and Administration
Shannon Parnham joined the AFTI team in 2005 as employee number five. As a foundational member of the team, Shannon has had an impact on many facets of the organization and currently leads the finance and administration functions. Shannon holds a Bachelor of Commerce Degree from the University of Calgary.
Board Of Directors
George has over 40 years of financial experience in the energy industry, serving as Chief Financial Officer of both private and public companies. He joined the AFTI Board in 2011 and has served as Chairman of the Board since 2014. George obtained the designation of Chartered Accountant, obtained an MBA from the University of Alberta and bachelor’s degrees in business administration and education from Acadia University.
Bill is President, Chief Executive Officer of Telluride Oil & Gas, and Skyeland Oils, both of Calgary, Alberta (private oil and natural gas companies). He is also a Lead Director of Oil Sands Underground Mining Corporation, an oil sands exploration and production company based in Calgary and is a director of Silverstar Drilling Corp., a service rig drilling company operating in Alberta and based in Calgary.
Previously, Bill was Chairman, President and Chief Executive Officer of Triumph Energy Corporation and Chairman of the Canadian Association of Petroleum Producers from 2000-2001. He is Past Chair of the Regional Board of the Nature Conservancy of Canada and a member of the National Board of Directors.
J. Marshall Dodson
Marshall has served as President and Chief Executive Officer of Key Energy Services since March 2020 and previously served as the Interim Chief Executive Officer and Senior Vice President and Chief Financial Officer and Treasurer from December 2019. Marshall joined Key as Vice President and Chief Accounting Officer in August 2005 and served in that capacity until being appointed Vice President and Treasurer in 2009 and was appointed Senior Vice President and Chief Financial Officer in 2013. Prior to joining Key, Marshall served in various capacities at Dynegy, Inc., an electric energy production and services company, from 2002 to 2005. Marshall started his career with Arthur Andersen LLP in Houston, Texas in 1993.
Marshall received a BBA from the University of Texas at Austin in 1993. Marshall has served as a director of Key Energy Services since March of 2020 and also served as a director for Enduro Resource Partners LLC, a private exploration and production company from 2017 to 2018.
Len has been involved in leading technology related businesses for over 30 years and is the co-founder of AFTI. Prior to AFTI, Len was the President of Advanced Measurements Inc, a Calgary based company that was sold to Key Energy, an energy services company based in Houston.
Len has a BA from the University of British Columbia, and an MBA from University of Western Ontario. In 2012 and 2019 Len was nominated for the Ernst & Young Entrepreneur of the Year Award.
Steve is a leader in the energy industry with 30 years of experience in software and services. He has led go-to-market strategy, growth, and execution for some of the most recognizable names in the market — including Quorum, Weatherford and Telvent (Schneider). Steve has been a member of AFTI’s board of directors since 2015, assuming the role of CEO in 2019. Steve brings critical industry experience, market knowledge, discipline, and energy to the WatchDog team combined with domain expertise in energy operations, real-time data management, IOT, and the commercial disciplines across the upstream, midstream, and downstream sectors.
Want to join the WatchDog pack?
Have questions about any of our solutions or how we can help you increase production? Schedule a call and we’ll start a conversation.